Mike Errico in Billboard

Mike Errico in Billboard

Thanks to Billboard for adding me to their piece, Album of 100 Songs, All 30 Seconds Long, Holds Digital Music and Modern Life Over the Coals.

This summer, New York University songwriting professor Mike Errico wondered, darkly: “Spotify, the clear leader in the streaming space, pays after 30 seconds, so an honest question is… why write beyond that?” Mark Christopher Lee got the joke, and took it very seriously indeed. Six days ago he uploaded 100×30, a record of 100 songs each a hair over 30 seconds long, to SoundCloud. No industry participant is spared.

A short list of 100×30’s targets include: Spotify, YouTube, Shazam, Deezer, the Brit Awards, the BBC, MP3s, SoundCloud, sync deals, The Orchard, Sony Music, NME, Starbucks, Noel Gallagher, Steve Jobs and MacBooks.

Speaking to Errico via The Independent, Lee says: “I’ve been trying to have a meaningful debate about how we value music, and how we pay for it.” Mostly, however, his focus seems to be on how we don’t pay for it.

Read on at Billboard

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